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Use Search Engine Optimization (“SEO”) to Get Found by Targeted Visitors and Generate New Business!
In order to have a successful website – one that supports your business goals – you need to have a website that can be found by people who are searching for what you offer.
The Web is a big place – how will people find your site? Answer: they’ll find you by searching for companies that offer your products or services. If your website is at the top of the search results, at the top of page 1, they’ll be more likely to click on your link and enter your website. If they see that you have what they’re looking for, and the site is designed properly, then they may “convert” into new business by contacting you or buying your products.
The Links at the Top Get the Clicks
It sounds simple enough, but if you’ve ever tried to push a website to the top of page 1 in the search results on Google, Bing, Yahoo, or other search engines, then you know it isn’t easy! Yet your site must be at the top of page 1 of the search results – for the right keywords for your targeted audience – in order to generate business leads.
Search Engine Optimization – the proper use of targeted language – is the main key to web-based business growth
Anyone can create a website these days – but few people, including many “SEO marketing experts”, really understand how to solve this critical business problem: how to create a website that can be found by the right visitors, and which then converts them into new prospects or sales.
We have solved this problem for countless clients since 2003.
We employ a unique approach to SEO that is based on years of experience as librarians, technical writers, and website developers. Our methods are multidisciplinary, time-tested, unorthodox, and highly effective.
Our SEO Consulting Process
We will review your technical options together, to see what might be the best approach based on your business requirements.
For example, does your website really need an expensive conversion to a new technical platform? Or does it just need some redesign and SEO contents?
We will incorporate business research and SEO recommendations into a business website improvement plan, to help convert your [targeted] visitors into new prospects.
You will gain the knowledge you need to make the website and SEO changes that will continue the Cycle of Improvement over time.
We will review and analyze your website’s visitor data together, and look for possible hidden business opportunities and hidden costs, risks, etc.
Together we will review the website’s position within the context of your organization chart and your workflow processes. For example, what is your customer intake process? Will it need to change? Who will receive the website contact forms and phone calls? How will they respond? What happens next?
SEO is a time game – the important thing is to get started!
SEO Questions? Please call Mary Ecsedy today at 412.452.9704 to discuss your website and business goals, and to request a free SEO consultation before deciding on the best course of action for your specific needs. Or contact us using our contact form.
Congratulations on using your website to help take your business to the next level, and we look forward to meeting you!